Love As Discourse: A Semiotic, Cultural, And Cognitive Analysis Of Roland Barthes's A Lover's Discourse In Comparison With Shakespeare And Ajiniyaz
Keywords:
love discourse, Roland Barthes, semioticsAbstract
Love remains one of the most universal and enduring themes in world literature. Contemporary literary theory, however, has transformed the understanding of love from a purely emotional phenomenon into a discursive and semiotic construct. Roland Barthes's A Lover's Discourse represents one of the most influential attempts to conceptualize love as a system of signs, fragments, and cultural codes rather than as a coherent emotional narrative. This article explores Barthes's theory of love discourse through a semiotic, cultural, and cognitive lens and applies it to the analysis of William Shakespeare's sonnets and Ajiniyaz's lyrical poetry. The study demonstrates that love is constructed through fragmented discourse, metaphorical language, symbolic imagery, and culturally embedded meanings. Through comparative analysis, the article reveals both universal and culture-specific manifestations of love discourse in Western and Eastern poetic traditions. The findings suggest that Barthes's theoretical framework provides a productive methodological model for investigating the linguistic and cultural representation of love in literary texts
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